Our Advisor
Introducing
Matt Jones
We are pleased to announce Matt Jones as the official Cadence™ Nutrition Advisor.
Matt is a renowned sports nutritionist who played his part in the Boston Celtics winning the 2024 NBA championships, whilst also continuing to implement ground-breaking strategies as the Head of Nutrition to the emerging UAE Football Association.
His extensive experience also includes roles with the English Premier League, Women’s Super League, NCAA Division I and nutrition support within the UAE Armed Forces. Matt has degrees in Sports Science and Nutrition Science, and is registered with the British Dietetic Association SENR.
Utilising his wealth of experience, Matt provides Cadence™️ with the science-backed research for us to offer you industry-leading, performance-based nutrition.
"It's incredible to be part of a team that values the same principles of simple, meaningful, and purposeful nutrition.
Through Cadence™ we are developing practical solutions to the lifestyle and performance problems people encounter on a daily basis."
Q&A
What drew you to work with Cadence™?
What interested me in Cadence™ is the opportunity to work with a group of like-minded individuals on the same mission, sharing the same message. It's incredible to be part of a team that values the same principles of simple, meaningful, and purposeful nutrition.
Can you explain your philosophy as a nutritionist?
My philosophy is ‘simple, meaningful, and with purpose.’ I focus on the basics: energy balance, energy availability, minimally processed whole foods, and hydration. These basic elements address most concerns like body composition, performance, recovery, immunity, and hormonal health. People often get distracted by less important details, but focusing on these fundamentals is usually enough.
What are some hydration misconceptions and what strategies do you recommend?
Hydration needs are personal and vary by individual, especially for athletes with different sweat rates. Thirst isn't always a reliable marker of hydration, and water alone can be insufficient.
Hydration impacts all cells, not just muscles. In terms of best practices: start the day with 500-600 ml of water, consume 80% of fluids before 5 pm, and monitor hydration through body weight, urine colour, and thirst.
What are the hydration tips you'd share with athletes and active people?
Rehydration should be a priority each morning, achievable with 600 ml of water within 60 minutes, faster with added sodium. Calculating individual fluid needs and sweat rate helps maintain hydration during different activities. Regular monitoring of hydration status through body weight, urine colour, and thirst can provide better insights.
How would you recommend that athletes use Cadence™?
Using Cadence™ first thing in the morning accelerates rehydration, benefiting both office workers and gym goers. Depending on workout intensity and environmental conditions, consuming Cadence™ before exercise helps maintain hydration and performance. Post-workout, hydrating with Cadence™ will aid recovery and reduce muscle soreness, especially when taken with a post-workout meal.
How should a person hydrate before, during, and after a workout?
Consume 500-600 ml of fluid 2-3 hours before exercise and 200-300 ml 10-20 minutes before starting. During exercise, drink enough to prevent more than 2% body mass loss, typically 200-300 ml every 20 minutes. After exercise, replace 150% of the weight lost through sweat within 2 hours with a sodium-rich drink such as Cadence™.