Ross Mackay
Ross MacKay is one of today’s most disruptive entrepreneurs. Known for founding and scaling Daring into the fastest-growing company in the United States, and raising over $150 million from elite investors and celebrities such as Peter Thiel and Drake; Ross understands brand.
Ross Mackay
Ross MacKay is one of today’s most disruptive entrepreneurs. Known for founding and scaling Daring into the fastest-growing company in the United States, and raising over $150 million from elite investors and celebrities such as Peter Thiel and Drake; Ross understands brand.
While many entrepreneurs are singularly focused, Ross exists in duality. Dedicated to constant improvement, intense training is a non-negotiable for Ross. Whether it’s competing in Hyrox or running a marathon, Ross recognizes the importance of pushing physical limits for both mental clarity and well-being. For Ross, the worlds of training and business are intertwined.
“As someone who juggles building businesses with rigorous training, my life is always on the go. Since I started my entrepreneurial journey 10 years ago, my mission has been to create products that improve performance.
As I began training at a higher intensity not only did my business improve, but I started showing up better in every aspect of my life. The link between intensity in movement and positive growth is undeniable. Having to sweat, refuel, recover, and come back stronger forges you into a better person.
Over the course of the last 4 years, I made a pivotal change to my supplement routine by introducing salt, and it has been nothing short of transformative. This adjustment was spurred by the realisation that intense physical exertion was depleting my body of essential electrolytes, leading to fatigue and headaches that hindered my daily performance.
Electrolytes have since become an indispensable element of my daily routine. From the moment I wake, through each workout, and in my travels around the world for business, they are my constant ally. This regimen brought immediate improvements. My energy levels surged, not just enhancing my endurance during workouts but also boosting my focus and productivity in business.
As a brand builder, everything I do lives and dies on quality, and the electrolytes I was using were lacking. I envisioned something new, elevated, and disruptive. A brand that takes good and makes it great. Products perfectly balanced to help you perform without compromising on taste, quality, and brand.
From this vision, Cadence™ was born.”
