Cadence™ began as an idea; a tool for total mind and body optimisation via the conduit of hydration.

But traditional hydration solutions addressed only half the equation, offering inferior electrolyte ratios, buffered with sugars, artificial sweeteners and stimulants, which trick the mind into a false sense of mental clarity and physical energy.

At Cadence™, we refused to accept these inadequacies, and so our mission began to find the perfect balance of electrolytes for an essence of purity, in our physical performance and our mental clarity.

Our quest led us to one solution:

Salt. 

With constantly new and evolving bodies of research informing us of its benefits, our goal became to change the story of salt, and develop a new, science-backed narrative. 

That water is not enough.

We need more Salt.

More than a product, Cadence™ is a ritual; dedicated to the art and science of hydration, inspired by the rhythm of daily discipline.

“As someone who juggles building businesses with rigorous training, my life is always on the go. Since I started my entrepreneurial journey 10 years ago, my mission has been to create products that improve performance. 

As I began training at a higher intensity not only did my business improve, but I started showing up better in every aspect of my life. The link between intensity in movement and positive growth is undeniable. Having to sweat, refuel, recover, and come back stronger forges you into a better person. 

Over the course of the last 4 years, I made a pivotal change to my supplement routine by introducing salt, and it has been nothing short of transformative. This adjustment was spurred by the realisation that intense physical exertion was depleting my body of essential electrolytes, leading to fatigue and headaches that hindered my daily performance. 

Electrolytes have since become an indispensable element of my daily routine. From the moment I wake, through each workout, and in my travels around the world for business, they are my constant ally. This regimen brought immediate improvements. My energy levels surged, not just enhancing my endurance during workouts but also boosting my focus and productivity in business. 

As a brand builder, everything I do lives and dies on quality, and the electrolytes I was using were lacking. I envisioned something new, elevated, and disruptive. A brand that takes good and makes it great. Products perfectly balanced to help you perform without compromising on taste, quality, and brand. 

From this vision, Cadence™ was born.”

“Around 4 years ago, I got into CrossFit and immediately noticed the output of sweat and energy in my workouts was causing fatigue and headaches throughout the day. I started researching the cause of this, and fell upon studies which connected the loss of key electrolytes through intense training with drops in performance and mental clarity. 

So, I started implementing sodium tablets, which immediately aided my energy levels not just during the workouts with elevated endurance but also throughout the working day.

It became clear that supporting my hydration with electrolytes removed the limiting factor, playing a major role in my performance of not just high level athleticism, but also running my business. I’m also certain that it has played a key role in supporting my health and wellness; I’ve not been sick in years.

Over time, electrolytes became the only non-negotiable in my supplement stack. I take them upon waking, pre, intra and post workout. They dissipate my morning hunger, elevate my training performance, and are the constant companion whilst travelling the world.

With the perfect electrolyte ratio of Cadence™, I’m able to optimise my performance within the business, whilst I train, and as I compete across all my disciplines, without inhibition from dullness in mood, energy, or training capabilities.”