Dear Cadence Community,
As we close out the year, I want to take a moment to reflect on all that we’ve achieved together and express our heartfelt gratitude for your incredible support.
2024 has been a monumental year for Cadence—it marked the launch of our brand and the beginning of our mission to fuel the goal-oriented individual on their journey.
This year, we’ve seen incredible moments of determination, strength, and success. Achievements that we’re proud to have been a part of, together with you. Some key highlights include:
Introducing Innovative Product
We launched our system of products, designed to support every aspect of your athletic journey. From pre-workout to recovery, hydration to sustained energy, our can and sachet offerings are carefully crafted with the highest-quality ingredients to fuel your performance. Every product is designed to work together seamlessly, creating a holistic system that supports your pursuit of excellence. As we look to 2025, we’re excited to bring even more innovative products and flavors to help you push your limits and achieve your goals.
Building Meaningful Partnerships
We’ve been fortunate to partner with inspiring groups like Bandit, Dirty Bird Run Club, LSD, 247, and many others. These collaborations have allowed us to connect with like-minded athletes who share our passion for excellence and the relentless pursuit of their goals. Together, we’re creating a community that challenges and supports one another at every turn.
Key Athlete Highlights
Max Joliffe Winning the Moab 240
Watching Max tackle the legendary Moab 240, one of the most grueling ultramarathons on the planet, was a defining moment for us. Max’s victory—fueled by Cadence—is a testament to the power of perseverance and the right fuel in pushing the limits of human endurance.
Hercules Completing His Run Across Cyprus
Hercules’s epic run across Cyprus was another remarkable milestone, achieved through sheer grit and determination. Fueled by Cadence, he completed this extraordinary journey, reminding us all of the incredible things that can happen when you have the right support.
These milestones reflect the heart of what we’re all about: fueling athletes to reach their highest potential, together. These successes aren’t just individual triumphs—they’re a reflection of the community we’ve built, the shared goals we’re all striving toward, and the relentless pursuit of greatness.
Looking Ahead to 2025
As we move into the new year, innovation will continue to be at the heart of everything we do. We're already working on new products, exciting flavors, and expanded categories to ensure that we’re meeting the evolving needs of goal-oriented athletes everywhere.
Whether it’s developing advanced recovery solutions, exploring the latest performance ingredients, or affording greater convenience, I promise that 2025 will bring new opportunities to fuel your journey.
Our athletes are the heart of everything we do —from the elite competitors tackling the toughest challenges to those who simply strive to improve their performance every day. Whether it’s running, cycling, training, or pursuing personal fitness goals, we are here to support each and every one of you. Your daily discipline inspires us, and we are blessed to be a part of your journey.
We’re incredibly proud of the progress we’ve made together and the role we’ve played in supporting your goals. Knowing that our products are helping you achieve greatness motivates us every day.
Thank you for being an integral part of the Cadence story. The best is yet to come, and we can’t wait to continue this journey with you. Here’s to an even bigger, better, and bolder year ahead, together.
Daily Discipline
Ross Mackay
Cadence Founder & CEO